"Helen was wonderful to work with and I'm delighted with the logo and brand identity she has created. I really wasn't sure what I wanted in terms of a logo but Helen took a lot of care to talk through my ideas with me and do her research. She has created a truly beautiful logo design that I feel really embodies my brand."
Angharad Redman - Business Owner, AR Millinery
I was tasked with developing a unique, aspirational and memorable new brand and emblem design for this growing business. The logo needed to be easily adaptable for use in different formats, shapes and sizes, and printed on different materials from tiny hat labels to large hat box packaging. The brand needed to have a consistent and recognisable message to grow consumer interest and loyalty in a crowded marketplace. The brand was required to target customers attending special events such as Ascot races and weddings, who would be looking to commission a great piece of bespoke headwear. I created a stylish and effective brand identity which communicates visually on behalf of the business. At first glance, the audience will recognise high quality, fun and sophistication from the colourful 'coat of arms' style of emblem, hinting at a regal seal of approval, but in a less traditional and approachable style. The logo communicates my client's unique selling points visually, showing the artistry, skill and uniqueness in each piece of headwear through a combination of delicate swirls and natural shapes. Her service is person-centric - she listens to her clients and creates bespoke pieces from their ideas, resulting in happy and confident customers wearing the pieces. I this in the logo by using subtle head shapes with two slightly smiling faces; they look outwards and upwards confidently, with the swirls and shapes around their heads representing beautiful figments of their imagination coming to life as headwear. The brand identity has been very successful resulting in increase of many new and return customers for the business. Deliverables in this project were:
RE-BRAND AND NEW LOGO EMBLEM DESIGN
BRAND COLOUR SCHEME AND FONTS
BRAND MARKETING ELEMENTS, ASSETS AND PATTERNS
BRANDED SOCIAL MEDIA BANNERS
PACKAGING AND LABEL DESIGN
Further expansion of the brand onto labels, fabrics and gold foil print for the extra special occasions...
Contact me to discuss your own rebrand design project for your growing business.