Rebrand & brochure design for luxury care homes >


I worked with the owner and marketing team at Cedar Care Homes, a well established luxury Care Home provider in Bristol and the UK, to develop a new logo, brand identity, print marketing materials and web marketing assets. Their previous logo been around for a number of years and didn't portray the vibrancy and professionalism of the company. The brand needed a complete update whilst still remaining recognisable as part of the well established brand with a nod to the old logo shape (a realistic shape of a Cedar tree) and old brand colour (dark green). My clients asked for something new and bright, positive, approachable and caring - to fully encompass the ethos at the care homes. The client had mentioned they would really like to communicate through the branding that they provide a very personalised and luxurious homely experience for their residents. I provided a solution to use the word 'care' and 'homes' separately (rather than together as they had been before) in order to elevate the importance of both of the words in their own right. The brand is working really well for the business, they are growing year by year and providing more quality care for more adults in the UK.

DELIVERABLES:

  • BRAND IDENTITY

  • LOGO & EMBLEM DESIGN

  • PRINT ADVERTISING - LEAFLETS/BROCHURES/MAGAZINE ADVERTS

  • BUSINESS CARD DESIGN

  • LETTERHEAD PAPER DESIGN

  • COMPLIMENTS SLIP DESIGN

  • ONLINE ADVERT AND POST TEMPLATES

  • SOCIAL MEDIA BRANDING

  • ELEMENTS AND ASSETS FOR WEBSITE


Contact me to discuss your own rebrand design project.

helengamedesign@gmail.com